Movie fans showed off their rock-out and air-guitar skills to the tune of “I Love Rock ‘n Roll” in front of webcams for this UGC campaign promoting Tom Cruise’s film.

Challenge:

As an interactive marketing effort for its Rock of Ages motion picture release, Warner Bros wanted a UGC campaign where people lip-synced the famous “I Love Rock ‘n Roll” tune and recorded their performances via webcams and in-theater kiosks for uploading and online sharing.

Solutions:

  • Live webcam recording/uploading – Our dedicated Adobe Media Server hosting solution facilitated live webcam recording and uploading functionalities for the project.
  • Dedicated customer support – Beyond our usual customer support, we had a dedicated team specifically overseeing the project to ensure its success.
  • UGC platform development – We developed a robust custom UGC platform which was the central element to the web application that was used for the project.