Movie fans showed off their rock-out and air-guitar skills to the tune of “I Love Rock ‘n Roll” in front of webcams for this UGC campaign promoting Tom Cruise’s film.


As an interactive marketing effort for its Rock of Ages motion picture release, Warner Bros wanted a UGC campaign where people lip-synced the famous “I Love Rock ‘n Roll” tune and recorded their performances via webcams and in-theater kiosks for uploading and online sharing.


  • Live webcam recording/uploading – Our dedicated Adobe Media Server hosting solution facilitated live webcam recording and uploading functionalities for the project.
  • Dedicated customer support – Beyond our usual customer support, we had a dedicated team specifically overseeing the project to ensure its success.
  • UGC platform development – We developed a robust custom UGC platform which was the central element to the web application that was used for the project.