X-Factor fans got their chance to show off their talents, creating their own UGC (User-Generated Content) music videos where they could insert various fun augmented reality elements.


As the sponsor of Europe’s top reality TV talent show The X-Factor, TalkTalk wanted to create a socially integrated branded online experience where the fans created their own music videos, using pre-recorded tracks and customizable augmented reality elements of virtual dancers, instruments and other props.


  • Live webcam recording/uploading – Our dedicated Adobe Media Server hosting solution facilitated live webcam recording and uploading functionalities for the project.
  • Dedicated customer support – Beyond our usual customer support, we had a dedicated team specifically overseeing the project to ensure its success.
  • UGC platform development – We developed a robust custom UGC platform which was the central element to the web application that was used for the project.