For the 3-day Capitol Hill Block Party event in Seattle, Digital Kitchen, an innovative local digital agency, created Stanley, the interactive piano with its very own Twitter account. People tweeted their song requests, and with its library of MIDI songs, Stanley played them, and the performance was streamed live on its website.
To bring this unique interactive experience to the people on the go and maximize the audience reach, Influxis provided a mobile streaming solution that delivered live streaming to all popular mobile media devices, such as iPads, iPhones, and Android tablets and smartphones. This second-screen solution helped them to attract thousands of viewers, with more than 7,500 watching for 30 minutes or longer.
The Stanley story was covered by various media outlets – ABC News online, Huffington Post, Ad Age’s Creativity-Online and Mashable.