To celebrate Cinco de Mayo (they humorously crossed out “Mayo” and replaced it with “Miracle Whip”), Miracle Whip commissioned Break Media, a leading digital media company and Deeplocal, a leading Web-based robotics company, to develop a “pinata robot”. The idea was to create a Web-based robotics project pitting user against user – where one online user controlled a pinata in the shape of a Miracle Whip bottle to evade the swings from a baseball bat robot that was controlled by another online user, all in real-time over the Internet. To make the online campaign even more exciting, Miracle Whip offered sweepstakes for a chance to win a grand prize of $5,000 to all online users.
This unique interactive marketing campaign lasted 5 full days, from May 1 to May 5, and Influxis provided various technological solutions. The custom low-latency Influxis video player along with sub-second latency streaming enabled users to control the pinata and the baseball bat robot in real-time via the Web. The mobile transcoding allowed people to watch the live streaming of the event on their mobile media devices, such as iPhones, iPads and Android tablets and smartphones. The global CDN for large-scale, adaptive bitrate video delivery ensured a smooth online viewing experience throughout the campaign.