Canadian Tire wanted to show their support for their Canadian Olympians during the 2016 Summer Games in Rio, so what better way to support their athletes than to connect the Olympians with their fans, friends and family at home in a real-time, life-like experience, through the Red Door to Rio!
— Canadian Tire (@CanadianTire) August 15, 2016
For two weeks during the 2016 Summer Olympic games, a physical ‘Red Door from Rio’ installation was set up in the Canadian Olympic Village in Rio, and the other physical ‘Red Door to Rio’ installation was moved to various venues throughout Ontario, Canada. Family, friends and fans in Canada who opened the door were greeted in real-time by one of their Olympians, standing on the other side of the door in Rio. The interactions were recorded and sent to each user to watch, download or share their unique experience on social media and join the #StepUpStandTall conversation.
This physical + digital experience was spearheaded by WonderMakr for Canadian Tire and Influxis provided a high quality, ultra-low latency streaming network, as well as hardware consulting to help create the real-time video experience on two 4k televisions, thousands of miles apart. Influxis also provided a custom recording application so that the Rio and Ontario streams were stitched together, and synchronized into single clips, with Canadian Tire’s logo and the hashtag #StepUpStandTall watermarked on the video. Influxis provided both on-site and remote support, to monitor and ensure the lowest latency possible for this one-of-a-kind Olympic experience.
Thanks to WonderMakr and Influxis, Canadian Tire was able to connect a nation to their Olympians, by allowing fans to peek inside the Canada Olympic House and support their Olympians in real-time.