Robotics are cool. But when it’s Web-connected robotics, it’s even better. This week, quite a few tech news media outlets have been lit up with San Pellegrino’s “Three Minutes In Italy” project, where Facebook users control a robot via the Web and stroll through the rustic village of Taormina, Sicily, to mingle with the locals.
With the help of Ogilvy NY and Deeplocal, San Pellegrino deployed two robots on wheels with tablets on top displaying Facebook users’ faces. Facebook users get a turn to control the wheeled robots for three minutes, and there’s even an accompanying English/Italian translation service to help in spontaneous conversations with the locals.
To read more about this project, you can go to these pages:
So, if the cross-Atlantic trip to Italy is out of your reach, you now have a super high-tech way to at least get a glimpse of the picturesque lifestyle in Sicily. Bravo, San Pellegrino!