You have a video, and you want to share it with the world. What do you do?
The question is almost rhetorical. We all know YouTube, Vimeo, Facebook, Instagram, Vine and other social video platforms. Even for live streaming, we now have Periscope, Meerkat and others. All these platforms offer generally great user experience and useful features. And best of all, they are free.
Then, the obvious follow up question would be: Why would you need your own streaming network, which costs money?
Talking about money, one of the main reasons why you’d want your own streaming network is monetization. Let’s look at the top two social media platforms, YouTube and Facebook. YouTube generally pays 55 percent of ad dollars to content creators while Facebook pays nothing. Even if we’re talking about just one dollar, it’s the principle that hurts. YouTube pays only 55 cents to you, and worse yet, Facebook keeps all the money.
Of course, you’ll need to do some homework to figure out whether there is real ROI, that is, the ad money that you bring in is more than the cost of your own streaming network. In general, your ROI should increase in time.
Now, you might get stuck on discoverability. YouTube and Facebook provide unparalleled discoverability for your videos. So, how do you overcome the lack of discoverability of your own streaming network, let’s say, called MyDarnGoodVideos.TV? For this, you can borrow the wisdom from the Hollywood studios: Teasers and trailers. Post short teasers/trailers of your videos on YouTube, Facebook or even Vine and offer the direct link to MyDarnGoodVideos.TV to lead those eyeballs to your streaming network. Leverage the discoverability of these social video platforms, yet take full control of the monetization.
Granted, these social video platforms are great at what they do. But that’s exactly the point: They are good at what THEY do, not what YOU want them to do.
By having your own streaming network, you can shape it to do whatever you want it to do. You can have a robust and cost-effective global footprint through smart server clustering, load balancing and other custom configurations. Or you can structure your streaming network with certain geo-focus, so that your target regions experience impeccable streaming. And on the client side, you can brand the viewing experience with your branding, utilizing a fully customizable video player.
And in the live streaming scenario where the new apps such as Periscope and Meerkat have come on strong, an innate technical challenge persists: Latency. But with your own streaming network, you can fine-tune it to achieve sub-second latency, offering a truly real-time viewing experience.
Security is another advantage you can count on when you have your own streaming network. Operating a private media server network naturally offers a level of security that these social video platforms don’t have, but you can further establish content security as you see fit by integrating various 3rd party security solutions out there.
Monetization and customization are critical in online video, but the most exciting thing about having your own streaming network is interactivity.
All these social video platforms offer only one kind of viewing experience, what some call the lean-back experience. It’s the traditional one-way viewing experience where you simply watch the video. Sure, you can comment, like or tag after you watch it, but there isn’t any real interactivity going on.
Having your own streaming network changes all that. You can leverage various interactive solutions to create a truly engaging and interactive viewing experience. You can integrate a simple social media chat to your video player for real-time fan discussions. You can have a web-connected telerobotics solution where people can remotely control something over the Internet as they watch your live streaming. People can also come together in real-time to create a mashup video that complements your video. People can tweet certain hashtags to automatically generate interesting data visualization that can be part of your video. Possibilities are limitless.
A Streaming Network With Your Name On It
With the proliferation of OTT (Over-The-Top) services from major media companies, streaming in general is getting a lot of attention. So, is it time for you to have your very own streaming network?
The answer to this question may or may not be an easy one, but at least having your own streaming network is easier than ever.
At Influxis, that is what we do – building and deploying your custom streaming network. So, let us know what you’re thinking. We’ll help you bring it to reality. With our 13 years of experience, our expertise will ensure that your streaming network launches perfectly the first time, avoiding those DIY nightmares. Come, talk to us.